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Optimize Your Substack for a High Conversion Rate

From a Substack Bestseller (gained the badge in 3 months organically, without an existing audience or social media following).

Is your Substack growing slowly?

Do you struggle with monetization?

When I first joined, I started looking for resources to learn faster what works and what doesn’t.

Guess what!

Resources are limited.

It’s because this platform is still young. Most writers are still figuring it out.

So yes, I found some paid newsletters and some great courses. But they all were either too general or too basic, some very outdated...and to be honest, the rest didn't really talk about the business part of it.

Why? Because most people who deliver this knowledge know mainly how to write online and a bit about selling. But nothing about running a subscription business.

See, I've been building and selling subscription-based services for more than 15 years in my 9-5. It's enough to know it's not (only) about writing. You need a solid business plan to get there.

So I started my own learning curve:

- Research

- Implement

- Measure, adapt, repeat

This took me about a year and a half.

I created my Substack account in March 2023 but I went all in with a ready-to-go strategy only in September 2024.

It took me an year and a half to understand how to become a Bestseller in 3 months.

Preparation is everything.

And it worked.

I kicked-off my growth strategy in September 2024.

Two and a half months later I was at 6.9% conversion rate from all Substack organic channels. That’s above average for Substack (5%)!

And I just gained my bestseller badge!

Took me a total of five months to get there, but just two and a half months from going all-in (1st of September'24 with 20 paid subscribers -> 15th of November'24 with 101 paid subscribers).

That's fast!

Unlike many other Bestsellers, I did it without an external email list or social media audience.

My audience is small.

But my conversion rate is high. Higher than Substack Average!

Especially in Substack organic acquisition channels:

That's how I know my strategy works.

Most writers measure different KPIs - audience, revenue, profit....

The key is to aim for a high engagement rate instead.

Why?

Simple.

It's a prerequisite for a high conversion rate, which allows you to earn more from doing less.

I created the ​Unplugged​ newsletter to help you and other people like you and me.

I personally help writers on Substack do the same, and skip the learning curve.

If your Substack has a conversion rate lower than 5%, it's underperforming.

My performance stats at 2024 year-end (4 months after kicked-off my growth strategy and 6 months after launching my newsletter):

Here's what people who took my advice say about it:

This service includes:

I'll review your Substack:

• Your personal profile page
• Welcome page
• Welcome email to free subscribers
• About page
• Publication organization
• Publication design, logo and brand
• Hero post
• Posts
• Notes
• Writing
• Paywalling
• Subscription page and offer

I‘ll give you personalized recommendations about how to optimize your Substack for a high conversion rate via a recorded Loom video of the review and send it to the same email you used to purchase this service.

I usually deliver your video within one week after purchase. Depending on the volume, it might take up to two weeks.

Ready?

Let's do this!

Full disclosure: By getting this product you're joining the CREATIVE BiTES newsletters where you get links to resources and tools to help create with AI and grow faster online. If you find it boring, you can unsubscribe at any time